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Cold storage fulfillment for D2C brands
Beauty, food, and wellness brands are increasingly launching temperature-controlled products. Here's how to fulfill them.
7 min read · Updated February 2026
Cold, chilled, or ambient?
The industry defines three temperature bands: frozen (-18°C), chilled (2–8°C), and ambient-controlled (15–25°C). Your product's regulatory needs and margin structure decide which one you need.
Why generalist 3PLs get it wrong
Temperature-controlled fulfillment demands validated cold-chain, HACCP or GDP certification, and specialist last-mile carriers. A generalist 3PL will quote you an attractive rate and quietly break the cold chain in practice.
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